Traditional polling is breaking. We rebuilt it with mixed samples, modes, and methods.

We measure the political environment accurately by combining multiple samples, contact modes, and analytical methods — an approach built to correct for the response and nonresponse biases that single-mode polling misses. Campaigns, advocacy groups, and media rely on our research to make decisions with confidence.

The Problem

Who answers the phone is no longer who votes.

Modern polling faces a structural challenge: differential response rates between Democrats and Republicans systematically skew results. When one group is more willing to participate than another, a single-mode survey quietly overstates one side of the electorate.

These nonresponse biases are hard to detect and harder to correct with traditional single-mode methods. The people who decline to be measured are rarely a random slice of the population — and the gap between who responds and who votes has only widened.

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The Approach

Reaching everyone the phone can’t.

Our mixed-mode approach combines multiple samples, contact modes, and methods into a single, coherent measurement. By reaching respondents through the channels each group actually uses, we close the gaps that single-mode polling leaves open.

Blending sampling frames and modes produces a more representative picture of the electorate — one that accounts for who is harder to reach and why. The result is research that measures the political environment as it truly is, not as any one method can see it.

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Start a Conversation

Learn how our methodology can inform your next decision.

Campaigns, advocacy organizations, and media teams work with Rosetta Stone Communications to understand the political environment with clarity and rigor. We’re glad to walk through our approach and how it applies to your questions.